CROSS-PROMOTIONAL CAMPAIGNS

A cross-promotional campaign, is where we hook up like-minded non-competing companies, to share budgets and increase exposure across multiple platforms.

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The benefits;

Increase your following

If a business with a non-competing product has a similar audience to you, then why not team up by sharing a beautifully produced campaign across all of your social media platforms, tagging one another… because the more potential customers that view your campaign the better right?

Share budgets

If you’re looking to increase the quantity of your content, a cross-promotional campaign can be a great option to make this process a little more sustainable, allowing your budget to go a little further…

THE CAMPAIGN

For this campaign we hooked up EatTroo (you may have seen them in your local Sainsbury’s or Boots), True Start Coffee (one of Amazon’ top sellers in the coffee category) and Samudra (a new and sustainable activewear brand).

You’ll see by viewing the content produced, that this was the perfect collaboration for a cross-promotional campaign, as these brands share a similar audience, aesthetic and ethics. Each of these brands share a passion for sustainability, which is reflected in the way their products are produced and packaged.

The brief was to create a fun, light-hearted campaign, following a young women’s morning routine, showcasing her using the products along the way…

DELIVERABLES

1 x 90s Video Ad Showcasing All Products

3 x 30s Individual Ads

Lifestyle Photography

Product Photography