OVERVIEW

We were absolutely thrilled when IO FibreWater reached out to us and wanted to brainstorm ideas for their new product launch. After a quick chat, we dreamt up some ideas for a variety of 30-40 second video ads which included on-brand animation and a lifestyle shoot.

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It was important that the video explained the benefits of the product, whilst also showing how it could fit into a person’s everyday lifestyle. We felt that the best and on-brand way to execute this would be to use animation. FibreWater sent us over a list of their drinks delicious benefits, and we got to work creating a fun, colourful yet simple way to inform the viewer. A variety of different sized ads were created so that they could be used across different media, including: Amazon Store, Facebook, Instagram and YouTube. It was a lot of fun to get creative with this brief, especially with the animation and lifestyle content.

DELIVERABLES

• 8 x 30s video ads with animation

• Lifestyle photography

WATCH THE CAMPAIGN

Check out the GoldHouse team getting creative with animation…

CLIENT TESTIMONIAL

‘We worked with Beth and GoldHouse Creative for our brand ió fibrewater. The process was very smooth from start to finish, and the final videos really exceeded expectations. I would highly recommend Beth as a videographer, her ability to take a storyboard and bring it to life is top-notch.’ - Mohsin, ió fibrewater.